48 lines
3.2 KiB
Markdown
48 lines
3.2 KiB
Markdown
---
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title: "Mautic"
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url: "/mautic/"
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description: "Open-source marketing automation: campaigns, email, landing pages, forms, and lead scoring — on your own Federated Core."
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eyebrow: "Software Library · Marketing Automation"
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headline: "Mautic: Open-Source Marketing Automation Without the Contact-Count Tax"
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dek: "Visual campaigns, email, landing pages, forms, and lead scoring — with your contact list staying on your own Core."
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replaces: "HubSpot Marketing Hub, Marketo, ActiveCampaign"
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plans: "Better and Best"
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price: "$25/mo"
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projectUrl: "https://mautic.org/"
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---
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Marketing automation platforms like HubSpot and Marketo price by the size of your contact list. The better your marketing works, the more you pay — and your entire customer database lives on their servers.
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Mautic is the world's largest open-source marketing automation project, used by tens of thousands of companies. It gives you the tools to nurture leads from first visit to closed deal: campaigns, email, landing pages, forms, and scoring. On Federated Computer, it runs on your own Federated Core.
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## Why Choose Mautic?
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- **Visual Campaign Builder** — Drag and drop the steps of a campaign: send an email, wait, check what the contact did, and branch from there.
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- **Email Marketing** — Design emails with a visual builder, personalize them with contact data, and track opens and clicks.
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- **Landing Pages and Forms** — Build landing pages and forms that feed contacts straight into your campaigns.
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- **Segments** — Group contacts automatically by who they are and what they've done, and keep those segments up to date.
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- **Lead Scoring** — Score contacts on their engagement, so your sales team calls the people who are ready.
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- **More Than Email** — Reach contacts by SMS, WhatsApp, and web notifications, too.
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- **Privacy Built In** — Tools for consent and GDPR requests, with your data on your own server.
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- **Open and Extensible** — A REST API and a plugin ecosystem connect Mautic to the rest of your business.
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## Mautic vs. Proprietary Marketing Automation
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| Feature | Mautic on Federated | HubSpot Marketing Hub | Marketo | ActiveCampaign |
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|---|---|---|---|---|
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| Open-Source | ✔ Yes | ❌ No | ❌ No | ❌ No |
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| Runs on Your Own Server | ✔ Yes | ❌ No | ❌ No | ❌ No |
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| Visual Campaign Builder | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
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| Landing Pages and Forms | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
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| Lead Scoring | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
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| Price Grows With Your Contact List | ✔ No — flat price | ❌ Yes | ❌ Yes | ❌ Yes |
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## How Mautic Fits Into Federated Computer
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Mautic is installed uniquely for you on your own Federated Core, alongside the rest of your apps, with one login for your team.
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- **A complete marketing stack** — Use Mautic for automated campaigns, Listmonk for newsletters, WordPress for your website, and EspoCRM for the sales pipeline, all on one Core.
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- **Your contacts stay yours** — Your customer list is never shared with advertisers or used to train anyone's AI.
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- **Automate the handoffs** — Use n8n to pass hot leads to EspoCRM, or to notify your team in Element.
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- **One predictable price** — Grow your list as big as you like without moving to a pricier tier.
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