Marshall McLuhan lays it out in 1966
A wonderful look into the future, from the past.
https://paleofuture.com/blog/2023/1/11/marshall-mcluhan-on-the-future-of-ads-and-the-internet
One of the insights here is the idea that we enjoy being manipulated, being advertised to because the advertising itself is the beginning of the fulfillment of our desire for an object.