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<p class="note" data-reveal><span class="note-live" aria-hidden="true"></span><span class="note-text">Software Library · Web Analytics</span></p>
<h1 class="statement" data-reveal style="--d:80ms">Matomo: Full-Featured Web Analytics You Own</h1>
<p class="dek" data-reveal style="--d:140ms">Everything you rely on Google Analytics for — traffic, conversions, goals, and segments — with unsampled data that never leaves your Core.</p>
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<a href="../start-now/" class="btn btn-primary">Start 7-Day Free Trial<span class="arrow" aria-hidden="true">→</span></a>
<a href="https://calcom.federated.computer/david/60-min-meeting" class="btn btn-secondary">Book a Demo<span class="arrow" aria-hidden="true">↗</span></a>
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<section class="section section-facts" data-reveal>
<div class="wrap">
<dl class="app-facts">
<div><dt>Replaces</dt><dd>Google Analytics, Adobe Analytics</dd></div>
<div><dt>Hosted plans</dt><dd>Add to any plan · $25/mo on its own</dd></div>
<div><dt>Self-hosted</dt><dd>Any tier (Free includes up to 3 apps)</dd></div>
<div><dt>Project</dt><dd><a href="https://matomo.org/" target="_blank" rel="noopener">matomo.org<span class="arrow" aria-hidden="true">↗</span></a></dd></div>
</dl>
<p class="app-facts-more"><a class="more" href="../pricing/">See pricing<span class="arrow" aria-hidden="true">→</span></a> <a class="more" href="../product/software-library/">Browse the Software Library<span class="arrow" aria-hidden="true">→</span></a></p>
</div>
</section>
<section class="section section-doc" data-reveal>
<div class="wrap"><div class="prose doc"><p>Google Analytics is free because your visitors&rsquo; data is the product. It samples your reports, keeps your data on Google&rsquo;s servers, and ties your analytics to the largest advertising company in the world.</p>
<p>Matomo is the leading open-source web analytics platform, used by more than a million organizations. It gives you the depth of Google Analytics — and in some areas more — with 100% ownership of your data. On Federated Computer, Matomo runs on your own Federated Core.</p>
<h2 id="why-choose-matomo">Why Choose Matomo?</h2>
<ul>
<li><strong>Complete, Unsampled Reports</strong> — Pages, traffic sources, campaigns, events, goals, and conversions, all calculated from your full data set.</li>
<li><strong>Segments</strong> — Slice every report by any combination of visitor attributes and behavior.</li>
<li><strong>Ecommerce Analytics</strong> — Track products, orders, and revenue, and see which channels actually sell.</li>
<li><strong>Funnels and Flows</strong> — See the path visitors take through your site, and where they drop off.</li>
<li><strong>Heatmaps, Session Recordings, and A/B Testing</strong> — Understand what visitors do on a page and test changes, with Matomo&rsquo;s premium plugins.</li>
<li><strong>Bring Your History</strong> — Import your historical Google Analytics data, so you don&rsquo;t start from zero.</li>
<li><strong>Privacy Controls</strong> — Cookieless tracking, IP anonymization, consent tools, and GDPR features built in.</li>
<li><strong>A Full API</strong> — Pull any report or raw data into your own dashboards and AI workflows.</li>
</ul>
<h2 id="matomo-or-plausible">Matomo or Plausible?</h2>
<p>Federated Computer offers both, because they do different jobs:</p>
<ul>
<li><strong>Plausible</strong> is simple and lightweight. One page of the stats that matter, no cookies, no training needed.</li>
<li><strong>Matomo</strong> is full-featured. Choose it when you need ecommerce tracking, funnels, detailed segments, or a direct replacement for everything Google Analytics does.</li>
</ul>
<h2 id="matomo-vs-other-analytics-tools">Matomo vs. Other Analytics Tools</h2>
<table>
<thead>
<tr>
<th>Feature</th>
<th>Matomo on Federated</th>
<th>Google Analytics 4</th>
<th>Adobe Analytics</th>
</tr>
</thead>
<tbody>
<tr>
<td>Open-Source</td>
<td>✔ Yes</td>
<td>❌ No</td>
<td>❌ No</td>
</tr>
<tr>
<td>Runs on Your Own Server</td>
<td>✔ Yes</td>
<td>❌ No</td>
<td>❌ No</td>
</tr>
<tr>
<td>100% Data Ownership</td>
<td>✔ Yes</td>
<td>❌ No</td>
<td>❌ No</td>
</tr>
<tr>
<td>Unsampled Data</td>
<td>✔ Yes</td>
<td>❌ Sampled in some reports</td>
<td>✔ Yes</td>
</tr>
<tr>
<td>Raw Data Access</td>
<td>✔ Yes</td>
<td>❌ Via BigQuery export</td>
<td>✔ Yes</td>
</tr>
<tr>
<td>Import Google Analytics History</td>
<td>✔ Yes</td>
<td>—</td>
<td>—</td>
</tr>
</tbody>
</table>
<h2 id="how-matomo-fits-into-federated-computer">How Matomo Fits Into Federated Computer</h2>
<p>Matomo is installed uniquely for you on your own Federated Core, alongside your WordPress site and the rest of your apps.</p>
<ul>
<li><strong>Your visitors&rsquo; privacy, protected</strong> — Analytics data is never shared with advertisers or used to train anyone&rsquo;s AI.</li>
<li><strong>Works with your site</strong> — Track your Federated WordPress and WooCommerce sites, or any other website you run.</li>
<li><strong>Ready for AI</strong> — Use Matomo&rsquo;s API to feed your own reports and agents with real traffic data.</li>
<li><strong>Add it to any plan</strong> — Matomo is available on its own or as an add-on to any Federated plan.</li>
</ul>
</div></div>
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<h2 class="cta-title">Run Matomo on Federated</h2>
<p class="cta-text">Private, single-tenant, and integrated with the rest of your apps. Talk to us, or start your free trial.</p>
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