---
title: "Mautic"
url: "/mautic/"
description: "Open-source marketing automation: campaigns, email, landing pages, forms, and lead scoring — on your own Federated Core."
eyebrow: "Software Library · Marketing Automation"
headline: "Mautic: Open-Source Marketing Automation Without the Contact-Count Tax"
dek: "Visual campaigns, email, landing pages, forms, and lead scoring — with your contact list staying on your own Core."
replaces: "HubSpot Marketing Hub, Marketo, ActiveCampaign"
plans: "Better and Best"
price: "$25/mo"
projectUrl: "https://mautic.org/"
---

Marketing automation platforms like HubSpot and Marketo price by the size of your contact list. The better your marketing works, the more you pay — and your entire customer database lives on their servers.

Mautic is the world's largest open-source marketing automation project, used by tens of thousands of companies. It gives you the tools to nurture leads from first visit to closed deal: campaigns, email, landing pages, forms, and scoring. On Federated Computer, it runs on your own Federated Core.

## Why Choose Mautic?

- **Visual Campaign Builder** — Drag and drop the steps of a campaign: send an email, wait, check what the contact did, and branch from there.
- **Email Marketing** — Design emails with a visual builder, personalize them with contact data, and track opens and clicks.
- **Landing Pages and Forms** — Build landing pages and forms that feed contacts straight into your campaigns.
- **Segments** — Group contacts automatically by who they are and what they've done, and keep those segments up to date.
- **Lead Scoring** — Score contacts on their engagement, so your sales team calls the people who are ready.
- **More Than Email** — Reach contacts by SMS, WhatsApp, and web notifications, too.
- **Privacy Built In** — Tools for consent and GDPR requests, with your data on your own server.
- **Open and Extensible** — A REST API and a plugin ecosystem connect Mautic to the rest of your business.

## Mautic vs. Proprietary Marketing Automation

| Feature | Mautic on Federated | HubSpot Marketing Hub | Marketo | ActiveCampaign |
|---|---|---|---|---|
| Open-Source | ✔ Yes | ❌ No | ❌ No | ❌ No |
| Runs on Your Own Server | ✔ Yes | ❌ No | ❌ No | ❌ No |
| Visual Campaign Builder | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
| Landing Pages and Forms | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
| Lead Scoring | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
| Price Grows With Your Contact List | ✔ No — flat price | ❌ Yes | ❌ Yes | ❌ Yes |

## How Mautic Fits Into Federated Computer

Mautic is installed uniquely for you on your own Federated Core, alongside the rest of your apps, with one login for your team.

- **A complete marketing stack** — Use Mautic for automated campaigns, Listmonk for newsletters, WordPress for your website, and EspoCRM for the sales pipeline, all on one Core.
- **Your contacts stay yours** — Your customer list is never shared with advertisers or used to train anyone's AI.
- **Automate the handoffs** — Use n8n to pass hot leads to EspoCRM, or to notify your team in Element.
- **One predictable price** — Grow your list as big as you like without moving to a pricier tier.