diff --git a/content/_index.md b/content/_index.md
index 68b26c3..8964f96 100644
--- a/content/_index.md
+++ b/content/_index.md
@@ -5,7 +5,7 @@ sections:
   - type: hero
     eyebrow: "Open-source software. Now with AI that works for you, not on you."
     title: "The Computer for your business — and the AI that runs on it."
-    subhead: "Every app your business needs, unlimited users, one low price. Now add agentic AI that reads your files, drafts your replies, and ships your code — without ever leaving your building."
+    subhead: "Every app your business needs, **unlimited users, one low price**. Now add agentic AI that reads your files, drafts your replies, and ships your code — without ever leaving your building."
     ctas:
       - label: "Start 7-Day Free Trial"
         url: "/start-now/"
@@ -63,7 +63,7 @@ sections:
   - type: text
     bordered: true
     body: |
-      Built in layers, so you can start with just the apps, add AI when you're ready, or take everything, agents included.
+      Federated Computer is built in layers, so you can start with just the apps, add AI when you're ready, or take everything, agents included. Start in the foothills and work your way to the top of the mountain.
 
   - type: layers
     tinted: true
diff --git a/public/index.html b/public/index.html
index 44e3f97..894b2ff 100644
--- a/public/index.html
+++ b/public/index.html
@@ -713,7 +713,7 @@
 <header class="hero">
   <p class="note" data-reveal><span class="note-live" aria-hidden="true"></span><span class="note-text">Open-source software. Now with AI that works for you, not on you.</span></p>
   <h1 class="statement" data-reveal style="--d:80ms">The Computer for your business — and the AI that runs on it.</h1>
-  <p class="dek" data-reveal style="--d:140ms">Every app your business needs, unlimited users, one low price. Now add agentic AI that reads your files, drafts your replies, and ships your code — without ever leaving your building.</p>
+  <p class="dek" data-reveal style="--d:140ms">Every app your business needs, <strong>unlimited users, one low price</strong>. Now add agentic AI that reads your files, drafts your replies, and ships your code — without ever leaving your building.</p>
   <div class="actions" data-reveal style="--d:200ms">
 
   
@@ -921,7 +921,7 @@
 
 
 <div class="prose">
-  Built in layers, so you can start with just the apps, add AI when you&rsquo;re ready, or take everything, agents included.
+  Federated Computer is built in layers, so you can start with just the apps, add AI when you&rsquo;re ready, or take everything, agents included. Start in the foothills and work your way to the top of the mountain.
 </div>