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+---
+title: "Plausible"
+category: "Marketing and analytics"
+tagline: "Simple, privacy-friendly website statistics on a single page."
+replaces: ["Google Analytics", "Fathom Analytics", "Simple Analytics"]
+address: "plausible.example.com"
+website: "https://plausible.io/"
+upstreamDocs: "https://plausible.io/docs"
+links:
+  - name: "Plausible documentation"
+    url: "https://plausible.io/docs"
+  - name: "Custom events and goals"
+    url: "https://plausible.io/docs/custom-event-goals"
+  - name: "Plausible Community Edition"
+    url: "https://github.com/plausible/analytics"
+---
+
+## Overview
+
+Plausible gives you the website numbers most people actually need (visitors, pages, sources, countries, devices) on one clear dashboard. It uses no cookies and collects no personal data, so in most cases you don't need a cookie banner for it.
+
+Main capabilities:
+
+- A **single-page dashboard** with unique visitors, page views, bounce rate, and visit duration.
+- **Top sources**, including UTM campaign parameters.
+- **Top pages**, entry pages, and exit pages.
+- **Locations** and **devices** (browser, operating system, screen size).
+- **Goals** and **custom events**, such as sign-ups, downloads, or outbound link clicks.
+- **Funnels** to see where visitors drop off.
+- **Shared links** and public dashboards, plus weekly and monthly email reports.
+- A lightweight script (under 1 KB) that doesn't slow your site.
+
+### What it replaces
+
+Plausible replaces Google Analytics for teams that want a simple overview, and paid privacy-friendly analytics such as Fathom and Simple Analytics. For deeper analysis, see [Matomo](/apps/matomo/).
+
+## Signing in
+
+Open your Plausible address and sign in with the account created for you.
+
+## Add a website
+
+1. Choose **+ Add website**.
+2. Enter your domain (for example `example.com`, without `https://` or `www`) and time zone.
+
+   {{< screenshot src="plausible/add-website.png" alt="The Plausible Add website info form with domain and reporting timezone" caption="Adding a website." >}}
+
+3. Copy the snippet Plausible shows. It looks like this:
+
+   ```html
+   <script defer data-domain="example.com" src="https://plausible.example.com/js/script.js"></script>
+   ```
+
+   {{< screenshot src="plausible/snippet.png" alt="The Plausible Script installation step with the tracking snippet and a Copy button" caption="The snippet to copy, from your own Plausible." >}}
+
+4. Paste it into the `<head>` of every page. On [WordPress](/apps/wordpress/), you can use the official Plausible plugin, which lets you set a self-hosted address.
+5. Visit your site; the dashboard shows the visit within a minute.
+
+   {{< screenshot src="plausible/dashboard.png" alt="A Plausible dashboard showing visitors, pageviews, and a visitor graph for the last 28 days" caption="A Plausible dashboard once visits are coming in." demo="true" >}}
+
+Newer versions of Plausible may show a site-specific script instead. Always copy the snippet from your own dashboard.
+
+## Track goals and events
+
+1. Open the site's **Settings**, **Goals**, and choose **+ Add goal**.
+
+   {{< screenshot src="plausible/goals.png" alt="Plausible Goals settings with the Add goal menu open showing Pageview, Custom event, and Scroll depth" caption="The **Add goal** menu." >}}
+
+2. Choose a **pageview goal** (for example, visits to `/thank-you`) or a **custom event**.
+3. For custom events, either add a class like `plausible-event-name=Signup` to a button or link (requires the script variant with tagged events), or call `plausible('Signup')` from your own JavaScript.
+
+Goals appear at the bottom of the dashboard, with conversion rates.
+
+## Share your dashboard
+
+Under **Settings**, **Visibility**:
+
+- Create a **shared link** (optionally password-protected) for clients or colleagues without accounts.
+- Or make the dashboard **public**.
+
+Add team members under **Settings**, **People**, with **viewer** or **admin** access.
+
+## Email reports
+
+Under **Settings**, **Email reports**, choose weekly or monthly summaries and who receives them. Traffic spike notifications can also be enabled here.
+
+## Import from Google Analytics
+
+Under **Settings**, **Imports & Exports**, you can import historical data from Google Analytics or a CSV export, so your charts don't start from zero.
+
+## Superpanel settings
+
+{{< review "confirm Superpanel option names for Plausible." >}}
+
+- **Access**: choose which groups are given the Plausible address.
+- **Registration**: new accounts are usually created by invitation only.